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The following material is for agent use only. Remember that all marketing material should never be modified in anyway. This includes adding text or logos to them, cropping them, or using overlays. You must also use and titles or copy included. Posting locations should also be followed i.e. social media material should only be used on social media.
When posting content that is customer facing, proper nomenclature should always be used.
Mis-use of materials can lose the agent and/or agencies future access to them. If you aren’t sure about something please contact Therese at therese@parksavers.com
[/vc_column_text][vc_tta_tour][vc_tta_section title=”Disney Marketing Guidelines” tab_id=”1696870390961-2f9da035-f4cf”][vc_btn title=”Download Guidelines” color=”danger” size=”lg” align=”center” link=”url:https%3A%2F%2Fplan.mstagents.com%2Fwp-content%2Fuploads%2F2023%2F10%2FDomesticMarketingGuidelines-Retail.pdf|target:_blank”][/vc_tta_section][vc_tta_section title=”2024 25% Off WDW Promo” tab_id=”1672933298614-1ebdd2b8-5e06″][vc_btn title=”Download Material” color=”pink” size=”lg” align=”center” link=”url:https%3A%2F%2Fplan.mstagents.com%2Fwp-content%2Fuploads%2F2023%2F01%2FTravel-Agency-selected-assets-1.zip”][vc_column_text]This offer is available to book as “Save Up to 25% on Rooms in Spring and Early Summer” on www.disneytravelagents.com[/vc_column_text][/vc_tta_section][vc_tta_section title=”2023 WDW Dining Promo” tab_id=”1672933298615-6c2d01be-6824″][vc_btn title=”Download Material” color=”blue” size=”lg” align=”center” link=”url:https%3A%2F%2Fplan.mstagents.com%2Fwp-content%2Fuploads%2F2023%2F01%2FTravel-Agency-selected-assets-2.zip”][vc_column_text]This offer is available to book as “Play, Stay and Enjoy a Disney Dining Promo Card” on www.disneytravelagents.com[/vc_column_text][/vc_tta_section][vc_tta_section title=”WDW Promo Material” tab_id=”1696871400927-f24beb9c-70d3″][vc_column_text]
First and foremost, remember to follow all the rules associated with ANY material. Disney watches for proper use of these. Second, the following always apply to any materials here:
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You cannot change or modify an image in any way. This includes cropping, adding text or adding other images. They must be displayed as is.
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Do not overlay any image or edit its structure (saturate it, soft glow, add a border).
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You can only post the materials where they are meant to be used per the categories below.
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Most material include approved copy and copyright instructions. These must be used with the material.
Facebook Material Only
Approved Copy: “Spread holiday magic this year by giving the best gift of the season: a Disney vacation. Whether it’s a birthday, graduation, retirement, honeymoon, or a family reunion – a Walt Disney World® Resort vacation is the ultimate gift to show you care.” ©Disney
Approved Copy: “Save Up to 25% on rooms at select Walt Disney World® Resort hotels for stays most Sunday-Thursday nights 1/9-2/24 and most nights 2/25-3/24.” ©Disney (This image can include a click-through action but the destination page must display the full terms and details of the offer found on the DTA website).
Approved Copy: “Get up to $200 per night on a Disney Dining Promo Card with a purchase of a non-discounted 4-Night, 4-Day or longer room and ticket package. For arrivals most nights 10/27–11/1, 11/25–11/29, 12/9–12/25/2023; and arrivals most Sun–Tues nights 1/9–3/5/2024. Learn More:” (insert link or make “Learn More” a link. Link must take guests to the full details and terms of the offer). ©Disney
Approved Copy: “It’s the most wonderful time of the year at Walt Disney World® Resort! Discover holiday sights, lights, tastes, shopping & more, starting Nov. 11.” ©Disney
PDF Flyers
Save 25% Promo Flyer
You may edit only the bottom part of the flyer where it says, “Insert Information Here” Include your agency name, logo, email and or phone only. No additional photos may be added.
Dining Promo
You may edit only the bottom part of the flyer where it says, “Insert Information Here” Include your agency name, logo, email and or phone only. No additional photos may be added.[/vc_column_text][/vc_tta_section][vc_tta_section title=”2024 DLR Child Ticket Offer” tab_id=”1696870898453-b029fff6-3c99″][vc_column_text]Disneyland Resort is launching a new, limited-time kids’ special ticket offer for use early in the new year! Beginning Oct. 24, 2023, guests can purchase a child’s ticket (valid only for children ages 3-9) to a Disneyland Resort theme park for as low as $50 per child, per day with this kids’ special ticket offer. Guests will be able to choose from 1, 2 or 3-Day Park tickets, with upgrades such as Park Hopper tickets or Disney Genie+ service also available to add-on. These limited-time child tickets are a great value and will be valid for use between Jan. 8, 2024-March 10, 2024 (no blockout dates, subject to park reservation availability)*. Keep an eye on the Disney Travel Agents website on Oct. 24 for more information about this upcoming ticket offer, including marketing and other resources that will be available!
Beginning Oct. 11, 2023, guests purchasing or holding theme park tickets will be able to view the theme park reservation calendar and book visits out even further – for dates up to 180 days in advance! This will give guests have greater visibility into the theme park ticket options at a variety of price points on the calendar for the days they’d like to visit, including select days with tickets priced at $104 per day.
Marketing material will become available Oct. 24th so please check back then.
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First and foremost, remember to follow all the rules associated with ANY material. Disney watches for proper use of these. Second, the following always apply to any materials here:
-
You cannot change or modify an image in any way. This includes cropping, adding text or adding other images. They must be displayed as is.
-
Do not overlay any image or edit its structure (saturate it, soft glow, add a border).
-
You can only post the materials where they are meant to be used per the categories below.
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Most material include approved copy and copyright instructions. These must be used with the material.
Facebook Material Only
©Disney – Photo should only be used to promote The Holidays at Disneyland® Resort.
©Disney – Photo should only be used to promote for Disneyland® Resort. (Any click-throughs for this offer must go to a page that displays the full details and terms of the offer)
PDF Flyers
You can edit the footer of this flyer to include your agency name, logo, email and or phone number only. You cannot add additional photos or details of the offer. Do not crop or modify.
You can edit the footer of this flyer to include your agency name, logo, email and or phone number only. You cannot add additional photos or details of the offer. Do not crop or modify.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Disney100 Celebration” tab_id=”1674096104052-cf22ae83-6adf”][vc_btn title=”Download Material” color=”success” size=”lg” align=”center” link=”url:https%3A%2F%2Fplan.mstagents.com%2Fwp-content%2Fuploads%2F2023%2F01%2FDisney-Copyright-selected-assets-15.zip”][/vc_tta_section][vc_tta_section title=”Universal Material” tab_id=”1678809789596-98c21aff-9495″ bb_tab_container=””][vc_column_text bb_tab_container=””]
Universal Orlando Resort
Minion Land Adaptable Flyer
Universal Hollywood
Nintendo World Social Assets
Please use this link to access new assets. You’ll also need to enter password: SNWPartnerAssets
YOU MUST READ AND FOLLOW ALL COPYRIGHT GUIDELINES WHEN USING THESE MATERIALS.
Note: there are three copy options. The first two copy blocks can be paired with all images. The last copy option (Mario Kart) can only be paired with the land key art and the Power-Up Band images.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Royal Caribbean” tab_id=”1696953543694-e0725c0a-690f”][vc_column_text]
Download the latest flyer for Royal Caribbean’s Star of the Seas Ship debuting Summer 2025 and share with your clients!
[/vc_column_text][vc_btn title=”Download Flyer” color=”peacoc” size=”lg” align=”center” link=”url:https%3A%2F%2Fplan.mstagents.com%2Fmarketing%2F23011157_star_name_reveal_consumer_flyer_hr_01%2F|target:_blank”][/vc_tta_section][vc_tta_section title=”Marketing Tips” tab_id=”1672934636188-9391948a-57ec”][vc_column_text]
This is how you’re going to find your clients. While some may come easy, like friends and family, others may take some work. Let’s dive into what it takes to find clients and some of the proven ways agents have done so.
Social Media
This is the modern-day word-of-mouth. It’s free and anyone who has a good experience with you will do it. Start off by creating a Facebook Page or Group with your agency name. Choose some attractive photos for your headers and consider putting an image of yourself or logo as this makes it more personal.
Next you’ll want a great description of your services and a way for people to contact you. Facebook Messenger is a great way for them to do this. Next you’ll want to start off with an introduction post. Let people know who you are, why you love booking travel and some of your favorite destinations or experiences.
Now keep posting! Try and post as often as you can as this will imprint your agency into the minds of those who see them. Then when they’re looking to book a vacation they’ll think of you!
If you’re having trouble thinking of post ideas, you can use the Disney Travel Agent (DTA) emails that are sent out by Disney almost daily. Just copy and paste the text, edit out any mention of travel agent or client stuff, and use the image that came with it (just don’t modify it in anyway).
You should also think about creating an Instagram account or TikTok if you’re into videos. These are the hottest social media platforms right now.
Disney’s Marketing Guides – How to guides for Disney travel professionals.
Businesses
Think outside the box for a minute and go beyond the internet. Going into and meeting with local businesses can net you…well, a lot of business! Think about dentists, orthodontics and even doctors offices. While they don’t have a ton of employees, they do have a TON of patients. Tell them about your business and work out a special offer for their patients who book with you. An example of this would be a $25 Disney Gift Card to anyone who books a package with you. It’s a win-win-win. Send the thank you gift card on the clients first day of travel as an e-gift for them to use at the parks.
Other businesses that do have a lot of employees love to offer them perks. Meet with the HR department and do the same gift idea as above. Any employee who books with you gets a Gift Card to use on their vacation.
Schools
Schools are a great place to find clients. Reach out to a school or school district and see if you can send some marketing flyers home with the kids or sponsor something for them. This has the potential to bring in hundreds of clients for you with little work up-front. Be sure to get approval first before sending anything!
Conventions
Lastly, attend as many conventions as you can. It doesn’t matter the topic of it. Everyone recognizes the Disney brand and has some sort of connection to it. Offer free popcorn and hand out business cards. Maybe even do a drawing. If the convention accepts your request for a booth, go for it! It’s also a great way to meet other small business owners.
Images
Use any of the images included here: https://www.flickr.com/photos/196046103@N05/albums for your agency including social media, marketing etc. These images may be modified.
Please remember that all images from Disney Travel Agent and Disney-owned websites are subject to copyright and cannot be used without permission. Emails from Disney Travel Agents may be used as promotional material including wording and images. You may not modify the images in anyway when using them.
Copyright
You may have a ton of questions about copyright and Disney. Like any company, Disney wants to protect its name, image and brand in general. This means the use of them when marketing travel to clients or potential clients. It’s best not to use any image that’s owned by Disney in your marketing material or social media posts. Use our images above for things like that.
When choosing an agency name don’t use any Disney names or characters. Something like “Magical” is fine but something like “Mickey Vacations” or “Disney Vacations” is not okay. You can use these words in your posts but be aware of nomenclatures. This is the little R or TM symbols that come after a word that is trademarked. Be sure to mimic them when mentioning things like Disneyland® Resort in your marketing materials. We highly recommend you create a mini-Disney website to share with your clients as these have taken care of this for you.
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